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Table of contents
Law Firm Advertising in Spain
The EGAE 2021 Paradigm Shift
Spain's 2021 Bar Statute significantly liberalized advertising rules. Almost any form of advertising is permitted as long as it is truthful, dignified and compliant with professional ethics.
What's Allowed
- Corporate website with practice areas, team profiles, case studies (without identifying clients without consent) and indicative fees
- Social media (LinkedIn, Twitter/X, Instagram, YouTube) with legal content, opinions, articles
- SEO and SEM: Google Ads campaigns, search engine positioning
- Legal directories (Chambers, Legal 500)
- Client testimonials with express consent
- Comparative advertising if truthful
Absolute Prohibitions
- False or misleading advertising (guaranteed results, untrue success claims)
- Direct solicitation of accident victims, hospital patients, or people in need (ambulance chasing)
- Unfair attacks on competitors
- Advertising that undermines the dignity of the profession
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